I. Market Prospect Analysis of Capsule Coffee Machine
Capsule coffee machine is a kind of coffee machine, which is designed to allow consumers to drink coffee at home or in the office anytime, anywhere For the preparation, the pre-installed coffee powder or coffee capsules can be put into the capsule compartment through the built-in automatic capsule extraction system of the capsule coffee machine, and the coffee can be made by extraction, which is very convenient, so it is very popular in the market. The prospects are quite broad.
From the perspective of the current consumer groups in the first-tier market, especially the lifestyles and drinking habits of the post-90s and post-00s, coffee and milk tea represented by coffee and milk tea are changing from beverages to a culture and experience, and China has formed a coffee consumption market of about 100 billion yuan. Many white-collar workers in first- and second-tier cities have the habit of drinking coffee. Compared with drinking coffee in a coffee shop, buying a coffee machine is obviously much more cost-effective, so the prospect of a coffee machine is very promising. bright.
Compared with other coffee machines, the advantages of capsule coffee machines are mainly in the fool-like operation, which is very simple, and can ensure the taste, flavor and nutritional value of coffee, plus small footprint and portability. Good, gradually extended to the office, family and other scenarios, the demand continued to grow.
In summary, the market for coffee machines is broad, and capsule coffee machines, as a major category of coffee machines, have relatively broad market development prospects.
Second, the development trend of capsule coffee machines
1. Miniaturization
Most of the coffee The overall functions of the machine are becoming more and more diverse, and the capsule coffee machine is no exception. The miniaturized design of the capsule coffee machine can better occupy the market with its stylish appearance, flexible operation and economical price.
2. Functionalization
The multi-function integration of the capsule coffee machine refers to the combination of several products with similar or interrelated functions into a system. And optimize various functions in the coffee machine, such as self-contained cold/hot milk froth, continuous cup performance during peak hours, automatic cleaning, support for IoT systems, etc., so as to simplify the system, reduce user costs and facilitate maintenance. , maintenance purpose, this is in line with consumer demand.
3.Intelligence
The main point of capsule coffee machine is convenience, and higher intelligence is the main development trend. Electricity, which can be linked with smart home is the general trend of future development.
4. Personalization
From the point of view of coffee tasting, different people have different perceptions of coffee. Improve and personalize coffee capsules, capsule coffee machines or become the trend of future development.
