Is digital TV or Internet TV better?
At present, there are two types of Internet TV, one is to watch TV series and movie programs provided by video websites on the computer with the help of broadband network, which are represented by websites such as PPLive and Youku. Among them, with the exception of individual websites, TV programs cannot be watched. Because the viewing habits and program content are quite different from traditional and digital cable TV, people in the industry do not recognize it and think that it can only be called an online movie.
The other is the real Internet TV, which also relies on the broadband Internet, but uses the TV as the viewing terminal, and also requires a set-top box to watch. Compared with the digital TV of radio and television, except that the main body of operation has become a broadband operator, the others are basically the same. It is this kind of network TV that is newly launched in our city.
In fact, this kind of business began to be tested in Chongqing and other domestic cities as early as 5 or 6 years ago.
There are some differences between the two types of TVs
The first difference: tariffs and programs. At present, one network cable can only support one network TV. The basic viewing fee is 28 yuan/month, and the annual subscription fee is 298 yuan. You can watch more than 80 channels, including all CCTV and provincial satellite TV programs. As well as some paid programs such as golf and tennis. If you choose a monthly subscription of 35 yuan or an annual subscription of 368 yuan, you can watch all programs.
The basic digital TV viewing fee is 20 yuan/month for the main unit and 7 yuan/month for the auxiliary unit. You can watch nearly 70 sets of basic programs including CCTV and provincial satellite TV. Other paid programs range from a few yuan to dozens of yuan per month.
The second difference: the set-top box. Both network TV and digital TV need a set-top box, and each set-top box corresponds to one TV.
In terms of Internet TV, if it is a broadband user of the operator, the set-top box is 88 yuan or 188 yuan per set, and non-users need 780 yuan per set. In terms of digital TV, users in non-Chongqing cable jurisdictions (such as Beibei and other regions) need to spend 500 to 600 yuan to buy it by themselves. For users in the Chongqing cable area, the first set-top box is free, and the set-top boxes of the rest of the machines must be purchased separately.
The third difference: function. In addition to watching TV programs, Internet TV can already provide playback and TV-on-demand services such as “watch yesterday’s TV today”. Although digital TV also has these two functions, it has not been widely promoted yet. In addition, digital TV can provide high-definition signal programs, but Internet TV can’t do it yet.
Internet TV almost had a difficult birth
my country’s Internet TV has been accompanied by various controversies since its inception, and the focus is on the program source and dissemination of Internet TV. Because according to relevant regulations of our country, broadband operators are not qualified to broadcast TV programs. The Ministry of Industry and Information Technology, the competent departments of the two major businesses, and the State Administration of Radio, Film and Television have also disputed the issue for many years. This makes the network TV, which has been on the market as early as 2002, once fell into the embarrassment of dystocia.
“We are aware of the recent promotion activities of Internet TV in our city, and we are paying close attention to it,” said the relevant person in charge of Chongqing Cable, the operator of Chongqing Digital TV. TV still lacks a policy basis.”
Regarding the suspicion of the legitimacy of Internet TV, the customer service staff of the broadband operator in our city responded: Since the company is vigorously promoting the service, it means that this problem does not exist.
Industry sources revealed that broadband operators had successfully avoided and solved the bottleneck of program sources by cooperating with TV program content providers such as Shanghai Media Broadcasting. At the same time, the “State Council No. 1 Document” also made policy coordination on the development of Internet TV and digital TV, but the bottleneck of Internet TV promotion has not been completely broken. It is reported that at present, network TV has been quietly launched in many cities in China, and its phenomenon is similar to that of PHS.
