[Gym Affiliate] What should I pay attention to in the budget of gym franchise
Gym investment budget
How much does it cost to open a gym? Generally, due to unclear site conditions, we can only roughly estimate the equipment investment: 100,000-350,000 for domestic equipment and 500,000-1,000,000 for imported equipment.
First, the status quo and development trend of fitness clubs
With the development of my country’s market economy, people’s living standards are gradually improving, and people have “want to spend” The awareness of “money buys health” and the concept of healthy life have become more and more popular among people. A fitness club is a business organization that provides comprehensive sports services to the public. Now joining a fitness club to invest in your own health has become the best way for people to achieve their healthy life.
Since the 1980s, with the extensive establishment of fitness clubs of various sizes in China, it has also brought us a brand-new fitness concept, which has made aerobic aerobics and bodybuilding projects widely used. Development, and derived some new fitness projects, such as hip-hop, step aerobics, Latin aerobics, jazz aerobics and yoga, gymnastics and so on. These new fitness programs not only bring a healthy body to the public, but also become a fashion that people of different ages pursue.
Nowadays, many fitness clubs of various sizes have appeared in many cities in China, especially in big cities such as Beijing and Shanghai, but compared with the population and consumption level of these cities, the number of clubs is still small It is far from meeting the needs of the market, and the development time of fitness clubs in my country is relatively short, and the level of clubs is uneven, so as long as there is a good market positioning and advanced management methods, I believe that fitness clubs will have a very good development. potential and market.
Building a fitness club
The establishment of a club is generally divided into hardware (renovation, equipment purchase), software (referring to the formation of personnel, especially the main management personnel and teaching personnel), the management team is the key to the success of the club, and the selection of the general manager, financial personnel and the formation of the teaching team should reflect professionalism, dedication and unity as much as possible.
The candidate of the coach manager is the key teaching team to organize the coaching team. It refers to the equipment coach, equipment service and aerobics coach. At present, most clubs in China have the following problems: there is no fixed teaching team, lack of professionalism professional teaching administrators. There is no fixed teaching content and lack of teaching evaluation. There is no effective training system and training team of teachers. The quality of teaching staff varies. A high-quality teaching team is the key to ensure the operation and development of the club, membership services, and membership renewal. At the same time, teaching advantages are also one of the key factors to ensure the competitiveness of the club. Therefore, enough attention should be paid to the teaching team, especially the candidates for coaches and managers. .
Second, choose a suitable venue for starting a club
1. Location
The club management has obvious The regional nature of the club, that is, the 3-6km range around the club is its main customer service area. The location of the club is roughly divided into commercial area, office area, and residential area. The location should be determined after analyzing the surrounding people flow and income status.
2. Property conditions
①Site area
Generally need to know the usable area, usually use Small clubs with an area of less than 800 square meters, medium-sized clubs with an area of 800-1500 square meters, and large clubs with an area of more than 1500 square meters.
②Space of the gym
The height of the gym and the distance between the columns are the keys to whether the fitness club can attract fitness practitioners. The fitness club is mainly open and large space, and the floor height is more than 3m to ensure a good visual sense and training space. The size of the column spacing affects the utilization effect of the aerobics hall, generally 8m spacing is more common.
③Design of Gym
With the cooperation of professional designers, understand the parameters of relevant aspects to determine whether the property conditions are suitable for opening a club, which is indispensable process.
How to work with properties
Lease
Attention Field The payment method of the rent and whether it includes property fees, water and electricity fees, etc.
Rollover share
The venue fee will be withdrawn at an agreed percentage according to the club’s turnover income.
Joint ventures
Co-founded clubs in the form of venues as shares, and received venue revenue based on profits. The above are the three common forms of cooperation between clubs and properties, which should be determined according to many factors such as financial strength, confidence in the local market, and management level.
Three.Organization design and decoration
Club layout design
The layout of the club and the area ratio of each area are the club design key to future success. Roughly divided by area:
Front desk
Rest area: reading, merchandise sales.
Aerobics hall: One or more gymnastics halls will be set up according to the overall area and teaching strength of the club. The internal equipment should be equipped with independent audio, mats, pedals and other equipment.
Equipment area
Dressing area: There are lockers, shower areas and toilets.
Design of club equipment
Professional design of water, heating, electricity, air conditioning, fire protection, etc.
3. Club decoration style design
The first step is to determine the style of the club through material selection and main colors.
The second step, construction bidding, decoration.
The third step, interior decoration. Use murals to create a fitness atmosphere, and set up coach introduction columns and member information columns.
Fourth, weaving and purchasing fitness equipment
Isometric training equipment, including equipment that trains muscles of a specific part of the body.
Freedom training equipment, including bench press racks, barbells, dumbbells, etc.
Aerobics equipment, including mats, dumbbells, pedals, exercise balls, etc.
Computers, TVs, telephones, stereos, etc.
Staff clothing, member gifts, promotional materials, etc.
V. Procedures for obtaining domestic fitness club licenses
At present, there are no complete regulations and industry regulations for commercial fitness clubs in China, but they can be roughly Follow the procedure below.
Before the operation of the club, the relevant procedures such as business license, sports venue operation permit, tax registration, health and epidemic prevention registration shall be completed.
Application of computer management software.
The club realizes computer management and can complete fitness card management (card application, payment, card inspection, loss reporting, card replacement, etc.), locker management, cashier management, and the club’s business status is fully reflected in the computer information , managers can easily, quickly and accurately obtain first-hand data, so that managers can carry out rigid control and flexible management.
Notes on gym membership>>
