[Location of fitness club]How to choose a location for a fitness club? How to choose a location for a gym to be successful
How to choose a location for a fitness club
1. Surrounding environment:
(1) Situation of office buildings/commercial buildings within 500 meters: business building grade, number of floors, main company name, main occupational nature of labor, Developable capacity and potential, with or without supporting facilities;
(3) Community conditions within 3 kilometers: community size, number of households and characteristics analysis, developable capacity and potential, with or without supporting facilities.
Note: Capability refers to the ease of market development; Potential refers to the possibility of the target group entering the gym for consumption.
(3) Analysis of the consumption places of the same products nearby: such as entertainment places, cafes, beauty salons, etc.
2. Traffic conditions:
(1) Analysis of surrounding roads
(2) Analysis of number of public transports
3. Analysis of people flow:
It is mainly the analysis of traffic flow and people flow on the road facing the gym facade.
4. Ancillary facilities
(1) Water usage: whether the problem of cold and hot water is convenient, and how to solve it (solution);
(2) Power grid situation, communication network situation;
(3) Parking space situation;
(4) Out-of-store advertising space situation:
5. Building hardware
(1) Floor where the future gym is located;
(2) Simple planning of the future gym: external landscape and internal functional area settings;
(3) If it is not the ground floor, the load-bearing problem of the floor needs to be considered;
(4) The waterproof and water seepage capacity of the building;
(5) The surrounding format of the building , whether opening a gym will have an impact on their life or business, and how much unpredictable and predictable trouble will be in the future.
6. Competition analysis
(1) Analysis of similar products within 300 meters: number, scale, price of gyms, etc. Identify major competitors and make key analysis, preferably with good countermeasures;
(2) Analysis of alternative products within 300 meters: analysis of other fitness, sports or leisure and entertainment venues, such as SPA clubs, Sauna massage, bowling alley, etc.
7. Prospects of the plot
Whether there is development value of the plot in the future development strategy of the city.
8. Investment analysis
(1) House rental price
(2) Water, electricity, gas price
(3) Other preferential policies and conditions
(4) Investment return cycle
(5) Investment risk forecast
Through these technical indicators, An investment value analysis can be done for each plot to obtain a value score separately, so that the address of the gym can be easily selected.
