The types of supermarket shelves are reasonably arranged to make the products light up
Supermarket shelves generally refer to the cabinets, racks, and cabinets that display and place the recently planned products in the business hall of the store. , boxes and other equipment. A supermarket shelf is a shelf structure. Improve storage capacity utilization. In order to adapt to the new situation, stores everywhere can make full use of warehouse space. Expand warehouse storage capacity. In recent years. Improve their competitiveness, the goods stored in the supermarket shelves do not squeeze each other, and the material loss is small, which can fully guarantee the function of the material itself and reduce the loss of the goods. Efforts have been made to generally adjust the display effect of the business hall. Some of the main commodity display devices such as shelves and counters have been refitted, and some new cabinets have been set up, so that the appearance of the business hall is completely new.
The goods on the supermarket shelves are easy to access, easy to count and measure, and can be first in first out. Displaying products on shelves makes full use of the business space compared to setting up stalls. The purpose is to arrange the products in an orderly manner, so that customers can see at a glance, transmit product information to customers as quickly as possible, and stimulate and strengthen the determination to purchase through the perceptual display of products; It is also a basic operating facility for salespeople to provide high-level services to customers. Whether it is a cabinet-type supermarket shelf, to ensure the quality of the stored goods, measures such as moisture-proof, dust-proof, anti-theft, and anti-damage can be taken to improve the quality of material storage. Cabinet racks, box racks, boom racks, etc. are all used to place different commodities, which are convenient for customers to choose a group of racks to separate the different varieties for sale and form a sales team, so that customers can walk into the store as soon as they enter the store. The business hall can follow the channel network formed by the shelves, and see a dazzling variety of commodities operated by the store. The structure and function of many new shelves are conducive to the realization of mechanization and automatic management of the warehouse. The sales service of the store is done directly with the customer before the shelf.
There are few types of supermarket shelves.
Backboard supermarket shelves
(1) Backboard supermarket shelves have single-sided backboard supermarket shelves and double-sided supermarket shelves The front and back panels are divided into supermarket shelves. Single-sided backboard supermarket shelves have one side for storing goods. The back is flat. It is placed against a wall or two single-sided supermarket shelves side by side. Helps to save space. Double-sided supermarket shelves can store products on both sides. The advantage of backboard supermarket shelves is that its load-bearing capacity is stronger than that of backnet supermarket shelves. The disadvantage is that it is bulky. Inconvenient to move.
Back mesh supermarket shelves
(2) Back mesh supermarket shelves also have single-sided back mesh supermarket shelves and double-sided back mesh Online supermarket shelves are divided. Divided into these two categories for the same reason as the backplane supermarket shelves. All to save space. Back net supermarket shelves are relatively light. Therefore, the load-bearing aspect may be less than that of the backboard supermarket shelves. However, the price of back-net supermarket shelves is generally cheaper than that of back-panel supermarket shelves.
Round supermarket shelves
(3) Round supermarket shelves are mostly used in small and medium convenience stores. Floor height can be adjusted freely. Unlimited connections are possible. Can also be used alone! The double-sided back hole board supermarket shelf has a beautiful appearance. Easy to disassemble. Suitable for convenience stores.
We all go to the supermarket frequently. If we haven’t been to the supermarket for a while, we will find that the location of the store shelves has changed when we go again. From the customer’s point of view, the product placement is relatively fixed, which can reduce the time to find products when visiting the supermarket again. But from the perspective of shopping malls, long-term fixed supermarket shelves can easily lose customers’ attention to other items, and produce an old and dull feeling. Therefore, after the goods have been placed for a period of time, the shelves are adjusted, so that when customers are looking for the desired items again, they are attracted by other items, and at the same time have a refreshing feeling for the changes in the shopping mall. However, this kind of shelf placement is changed too frequently, which will arouse customers’ disgust, thinking that the shopping mall lacks scientific management, is chaotic, and produces irritability.
When merchants display on the shelves, they should pay attention to the centralized placement of different categories of products, and try to classify them as much as possible. If the products are placed horizontally, the products of the same brand and different specifications should be placed on both sides; if they are placed vertically, the products of the same brand and different specifications should be placed up and down. The purpose of this display is to establish a solid brand cover and strengthen the visual impact of the brand.
When displaying products vividly, sales staff should always pay attention to the fact that competing brands must have their corresponding display positions on the shelves. The correct choice is: it is not necessary to withdraw the competing brands from the shelves, but It is to strive for a more advantageous position than competing brands, and the display area should be at least equal to the market share of the product.
Successful shelf management should meet the following criteria:
(1) Distribute the target product into the target retail store;
( 2) Distribute new products to target retail stores;
(3) In-store product display can often be effectively improved;
(4) Products must be kept clean and tidy;
(5) Rotate the products on the shelves, place the old products in front of the shelves, and place the new products behind the Fuzhou shelves (first in, first out);
(6) The front of the product It should be placed forward;
(7) Increase the reasonable display surface and use the company’s sales aids;
(8) Prevent counterfeit and imitation products from being placed on the side;
(9) The retail price management is in place;
(10) The gold display standard is implemented.
