1. What is outdoor light box advertising
What is outdoor light box advertising? Lightbox advertisements are also known as “lightbox posters” or “night-light posters”. The light box advertising used for outdoor is distributed on both sides of roads and streets, as well as public places such as movie theaters, exhibitions (sales), commercial downtown areas, stations, airports, docks, parks and so on. It is called “semi-permanent” street art abroad. The new type of flexible light box has changed the traditional light box, which has poor effect during the day, without the monotony of images and text, and has its lifelike images. Displays rich glyphs, showing unique decorative effects with bright colors and strong textures both day and night. With the production technology, materials and craftsmanship of the flexible light box, it can not only be made into a giant light box covering the entire wall and integrated with the building, but also can be made into a physical model, which will not change color for several years, easy to transport, easy to install, not easy to wear and Flame retardant. Widely used in banks, supermarkets, fast food restaurants, gas stations, etc., it has become a new form of store facade decoration.
Second, Outdoor light box advertisingWhat are the features
What are the advantages of outdoor light box advertising? Due to the huge display screen and fixed display place, it has the following characteristics:
1. Wide content
In public transportation, transportation, safety , welfare, savings, insurance, taxation, etc.; in commercial products, enterprises, tourism, services, etc.; in culture, education, art, etc., can play a broad role.
2. Large screen
Many print advertising media are for indoor or small-scale communication, and the format is small. Outdoor light box advertisements display advertising content in the form of door headers, bulletin (publicity) columns, and pole light box paintings. Larger than other print advertising illustrations and fonts, it is very eye-catching.
3. Compatibility
Display in various forms, with both text and color functions, from product trademarks, product names, physical photos, colors, Enterprise intentions include culture, economy, customs, beliefs and concepts. Through conception and unique creativity, we firmly grasp the “loop” of inducing consumers’ desire to buy, and achieve the purpose of advertising with the heterogeneity of visual communication.
4. Strong farsightedness
The function of outdoor light box advertising is to use natural light (daytime) and auxiliary light (night) to provide outdoor advertising. People, people at a distance convey information. Advertising works have a strong farsighted effect, which is extremely beneficial to the fast-paced, high-efficiency, and hurrying people of modern society who pay attention to them at a long distance.
5. Fixedness
No matter what form the outdoor light box advertisement adopts, it has its requirements for a certain range and fixed position. As a semi-permanent display device, its basic structure is more complicated than other advertising forms. Including frame, covering material, pattern printing layer, windproof, rain and snowproof structure, and lighting facilities for lighting at night, making its single copy cost higher than other types of advertisements.
Three.Outdoor Lightbox AdvertisingComposition
1. Frame
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The main components of the large light box are steel and plastic structures, the base and frame are welded with steel or stainless steel structure, and the pattern cover is made of glass plate, plexiglass plate, light box cloth, etc. The main components of small door head, rod type and hanging type light box are steel or injection molding frame, and the pattern cover is mostly made of glass, plexiglass or transparent plastic plate.
2. Carrier
According to its structure and production process, the printing carrier of the light box can be made of synthetic paper, inkjet film, self-adhesive self-adhesive film, light box Canvas and other materials.
3. Facilities
The auxiliary light (commonly known as lighting) of the light box depends on the structure of the pattern screen, the printing material, the thickness of the printing ink layer, the pattern width Make a lighting design. In the past, ordinary fluorescent lamps were mostly used. With the application of new lamps, the auxiliary light of the light box has also developed from a single lighting to a multi-type lighting method. The resulting picture quality, uniformity and softness have been greatly improved.
